Roger Dooley Contributor

“You never get a second chance to make a good first impression,” said the multi-talented Will Rogers. What Rogers didn’t know when he said that is that you’ve got about 100 milliseconds to make that first impression. That critical tenth of a second locks in an impression that is little changed by additional exposure.

http://www.forbes.com/sites/rogerdooley/2014/05/19/first-impressions/